Architect Bonita Roche suggests the theatre-going experience is the performance, which “begins from its first advertisement and continues well past the time the audience has physically left the theater.
— Bonita Roche, “Contemporary Theatrical Space: Lobby Design.” (M.Arch. Thesis, Massachusetts Institute of Technology, 1979), 4. via THE THEATRE LOBBY EXPERIENCE: THE AUDIENCE’S PERSPECTIVE by DAVID R. KILPATRICK
