Getting to the ‘What’ of it | HowlRound →
Much of the conference was spent discussing who Broadway should be attracting (in terms of both audience and industry), how Broadway could be courting said targeted audiences (largely capitalizing on social networking), and why theater. The why was most succinctly and quotably summed up by Gregory Mosher: “You can’t Google a broken heart. That’s what we need Shakespeare for.” A conversation about what the theater in the theaters should look like and what it should address was slightly less fleshed out. I wanted to take a minute to distill the what in hopes of continuing the conversation that was started on Monday.
